The "I Want My MTV" slogan harks back to MTV’s launch in 1981, when an MTV music executive convinced lead vocalist of the Stones, Mick Jagger, to be featured in the brand’s launch campaign. Jagger agreed to shout into the camera “I Want My MTV!” for the commercial.

Celebrate the Rolling Stones and MTV’s influence on shaping popular culture with this exclusive RS No. 9 Carnaby collaboration.

This natural color pullover hoodie features distressed versions of the MTV and the Rolling Stones logos printed on the back. A custom RS No. 9 Carnaby label is featured on the front left side.